10 Exceptional Therapist Websites You Need to See Right Now
Over the years I’ve seen some awful websites and some outstanding ones. So, I decided to write a two-part blog series to help therapists better understand what makes a great website. This is the first of two articles. In my second article (coming out in a few days), I’ll share my biggest pet peeves when it comes to therapy websites.
To find gold star website examples, I solicited from the Abundance Practice Builders Facebook group which has over 14k members. I received over 200 submissions. It took me over a month to look at all those websites! Thanks to everyone who submitted!
Many details go into a high-quality business website. But for the sake of this article, I focused on three things that I believe should be in all therapy websites. My minimum requirements were:
The site has a professional, clean design that is easy to navigate.
Clear and concise copy gives a sense of identity, attracts specific clients, answers important questions, and illustrates how the therapist will help the client.
The website copy, design, and branding authentically reflect the therapist.
For those of you who submitted a website that you believe meets the three requirements, I didn't choose your website because it also has one or more things on my pet peeve list. Stay tuned. I'll post that shortly (don’t worry, I won’t be posting any actual website examples on that list!).
Ready to see who made the cut? In no particular order, here are my top picks:
Millennial Life Counseling
Liz Higgins, LMFT (Founder)
Therapy for millennial individuals, couples, and parents in Dallas, Texas
What a cool niche! “Helping millennials create epic marriages, relationships, and lives” in Texas.” It’s fantastic seeing therapists get away from specializing in a diagnosis or a theoretical approach and focusing on other more specific demographics or character traits. I absolutely love narrow, unconventional, or totally uncommon niches that are clearly displayed on the therapy website.
If I were a millennial, I would definitely seek out a therapist at Millennial Life Counseling. These guys get millennials. The entire design of the website is a nod to them. For example, they use hashtags on their section titles. They use words like FOMO, adulting, first date failure, and check out our digs. They’ve mastered millennial-speak without it sounding forced or inauthentic.
Here is some of my favorite copy:
Feeling paralyzed by FOMO? Sick of the first date failure on repeat? Not sure if you’re ready to get married? Or are you just wondering why relationships are so damn hard? You’re in the right place. We get it.
This is one of the few websites on this list that also looks great on mobile. This is very important because at least half (but likely more) of your website viewers are seeing your website for the first time from their smartphone!
Lastly, the blog layout looks nice and is easy to navigate. The posts are interesting and relevant to millennials. And the blog has recent posts so it doesn’t look abandoned or outdated.
Empower Family Therapy
Tina Shrader, LMFT (Founder)
Home-based family therapy in Oak Park and Chicagoland, Illinois
This website made me happy. I was first struck by the headline and home page banner video. The headline “Family Time Shouldn’t Suck” is placed over a high-quality banner video of a multiracial family sitting down to dinner. Within 3 seconds, I knew what this practice offers, and I was intrigued.
Update: I just returned to Tina’s website to review something as I was finishing up the draft of this blog post and it appears the banner video has been replaced with a regular photo. The new picture is excellent – but Tina… where’s the video? Bring it back!!!
This is a gold star example of clear and organized navigation. Potential clients understand who Empower Family Therapy works with and what services are offered. A quiz – to help clients know whether home-based therapy is a good option for them – is so smart! People love quizzes and it engages visitors in a way that’s valuable and personal to them.
The description of the difference between individual and family therapy is SO GREAT. And a fish bowl metaphor is a crafty way to explain family therapy:
Imagine that you have a fish, and both the fish and the bowl are dirty. You may start by taking the fish out of it’s dirty fish bowl and then cleaning the fish off. Once the fish is clean, would you put it back in the dirty fish bowl? NO! You would clean the fish bowl and then put the clean fish in the clean bowl. The whole environment matters. A therapist must address the family system itself, to create a more supportive and sustainable environment for each individual member to flourish. Empower Family Therapists address the environment and the individuals that make up the family unit.
My favorite bit of copy is the “Why Oak Park” paragraph. Tina describes why it’s important for her to live and work in the same community. It’s a different approach (most therapists don’t like running into clients), but Tina believes that other families in her community should to see her out and being a real person, grocery shopping, toting kids, and picking up her dog’s poop. LOVE THAT!
Therap|He Men’s Counseling
Kyle Talbert, LMFT
Solution-focused therapy for men in Loveland, Colorado
Kyle’s copy is nothing short of awesome. It grabs attention, it’s not too wordy, and he uses no formal language or psychobabble. The big, bold fonts are unique and he gets to the point quickly. Kyle’s website is an example of how copy and design can come together to send a clear message and reflect the therapist authentically. Kyle’s website tells me he’s a straight shooter - the kind of therapist who gets to the nitty-gritty real quick. (Am I right, Kyle?)
My favorite line on this website is:
This is not your mama’s tea sipping therapy on a couch.
Isn’t that great?! The line is displayed like a headline or quote on the home page, which tells me he really means it (and I believe him).
Kyle’s website has several videos. I am always suspicious of videos. They can enhance a website when they are done well. But when they’re not done well, they can detract from your overall goal and could repel potential clients. Kyle’s videos and vlogs are really good. They illustrate his warm and approachable personality, they are professional (the lighting and audio are good), and they look “live.”
Shifting Tides Therapeutic Solutions
Kailee Place, LPC
In-person and online therapy for millennial woman in Charleston, SC and all over South Carolina
I’ve been stalking Kailee’s Instagram feed ever since I saw her website. Go check it out: @shiftingtidestherapy.
Kailee is so real and authentic, she makes the rest of us look like robots. Okay, we’re not robots, that wasn’t very nice. But seriously, I talk about poop and tacos on my therapy website, and I was still wondering if it was authentic enough.
Here’s a taste:
OKAY, A BIT ABOUT ME. I'm not your typical therapist. I'm real. I'm approachable. I have a potty mouth too. And I don't think therapy should be some stale, clinical, sterile experience. That sounds freakin' awful.
Kailee’s main pages focus on her ideal client and her style, personality, and approach. This structure works well since her focus areas (conditions she treats) is broad. Clients will most certainly reach out because they’ve connected with her personality and feel she can be trusted with their struggles.
Design-wise, the colors are consistent throughout. Kailee’s website feels enthusiastic, fresh, and playful.
Kailee’s blog adds to the character on her website. One blog post is titled: “Why Are We So Great and Mindful of Others, But Total Shit to Ourselves? Let's Change That.” I laughed out loud several times while reading that very post. Her voice is real, her message resonates, and she offers humor, compassion, and presence, all at the same time. Kailee, you’re killin' it.
State of Mind KC
Greta Aronson, MS, LPC, CMHIMP
Counseling and psychotherapy for women in Blue Springs, MO
I spent a lot of time on Greta’s website. While her home page doesn’t have a lot of copy and her overall design is fairly minimalist, there was enough to pull me in. Then, as I read through her other pages, I felt more and more connected to her.
Greta’s approach is accepting, empowering, and validating. I learned somewhere that the average person goes to a therapy website 11 times before they initiate services. Greta’s “Philosophy” section alone probably converts potential clients much quicker than that. She says, “Participating in your own life is what’s most empowering” and “Your new life is going to cost you your old one, and that’s okay.”
Visually, Greta has achieved pastel perfection. The colors remind me of those soft hues you see in a lot of Scandinavian design. It’s clean, modern, and just plain pretty. The use of blank space gives you room to breathe and the content feels organized.
I immediately noticed that the page with her rates is labeled the “investment” page. I was captivated by the word “investment.” Words like “fees,” “rates,” or “payment” is typically used on therapy websites (which is fine), but I really love how this aligns with Greta’s message about making a commitment to yourself. This page also has a beautiful photo with the quote, “there is no better time to invest in yourself than now.” She has completely changed the face of the FEES page! (I’m totally stealing this idea, Greta!)
My favorite copy:
"I just want to be happy."
I hear this all the time. It's a broad statement but, at the same time, perfectly articulates how my clients just want to attain the simple and much-deserved feeling of happiness.
Depression is rude. It barges its way into life, uninvited, and comes in various shapes and sizes, presenting itself in varying degrees – and it’s all gross. Some people can’t get out of bed. Others can function like they always do, but things just feel cloudy for no apparent reason.
No matter where you feel like you might fall on the spectrum, I can tell you this: therapy may be your answer.
Helping Anxious Teen Girls and Young Women Feel Confident and Find Their Voice in Cool Springs, TN
Cody knows what teens and young adults are looking for. His website is totally free of psychobabble or what he calls, “big fancy words nobody wants to hear.” The design is clean and uncluttered, casual, yet professional, and modern. Cody’s photos are high-quality and add color to his website. Cody is dressed informally which matches up with his ideal clients. His copy speaks directly to the needs and concerns of his clients.
I appreciate how Cody spoke to one of the big questions his website visitors might have: Why is a guy working with females? Here’s what he says:
Throughout the years, I’ve seen that working with a male therapist can be especially helpful for learning about healthy boundaries, and developing comfort in having a positive relationship with a male role model who listens and is sensitive to the needs and wants, as well as the issues that young women and teenage girls face in today’s society.
Boom! Way to just name it.
I was struck by the way Cody’s website appeals to parents AND teens. I’ve seen many therapists not execute this very well on their websites. I dug into Cody’s FAQ page and found a page dedicated solely to teens. What an awesome idea! In video format (whoop whoop!), Cody answers questions like, “What kind of topics do you deal with in counseling?” and “What stays confidential?” The videos show you exactly what it’s like to be around Cody. He is relaxed and real.
You must see the bloopers and outtakes reel he posted. It’s hilarious.
Oh, and I can’t forget about Edge! Cody expertly incorporates his therapy dog, Edge, into the website while also letting potential clients know that Edge can stay home if the client prefers.
Sadie Bingham Therapy
Sadie Bingham, LICSW
Holistic Psychotherapy to Help You Find Healing, Balance, and Resiliency in Gig Harbor, WA
I couldn’t make a list like this without throwing one of my own websites into the hat. I like all the websites I’ve created, but there are some unique things I did with Sadie’s website that I really love.
First, Sadie is new to private practice. She knew who she didn’t want to work with, but she didn’t yet have a clear sense of her niche. Sadie also expressed a desire to gain more experience before making her niche too narrow.
I challenged her to do the exercise in this blog post: A Creative Way to Discover Your Niche. Then she completed a copy writing workbook that I provide to website clients who add Writing Assistance to their website services. Rather than trying to stick with a standard niche (i.e., choosing a diagnosis or problem area), I could see in her workbook answers that there were specific types of people Sadie feels best able to help. I translated what she wrote into three descriptions (photo above). Now Sadie has a clear niche that will attract clients she will enjoy working with, and her focus areas are broad enough that she can continue to get experience in clinical areas that are a bit outside her comfort zone.
My other favorite aspect of Sadie’s website is the branding. There are stunning mountain images, a mountain favicon, and a mountain metaphor on her About page that describes the therapeutic relationship. Sadie and her husband love hiking and being outdoors so it was essential I create a brand message that is deeply personal to Sadie.
Therapy for High-Conflict Divorce, Intimate Partner Betrayal, and Love Addiction in Los Angeles, CA
What stands out to me most is that Virginia’s website is that the copy attracts specific clients, it speaks to what the client might be thinking, answers all their questions, and illustrates how Virginia will help them. Virginia’s niche is unmistakable: High Conflict Divorce, Intimate Partner Betrayal, and Love Addiction. It must be so affirming for someone in a circumstance like this to find a therapist who really gets it.
Visually, Virginia’s website is simple and calming. It illustrates how the lack of bells and whistles can create a positive emotional experience. Virginia’s office photos are beautiful. Her portrait photos are excellent. The website is professional. The copy exudes trust and warmth. Just the right number of pages keeps navigation straightforward.
I don’t generally recommend that therapy websites have a lot of writing. But Virginia is a skilled writer, and the copy is both scannable and interesting enough that you’ll want to take time to read everything. Splitting topics up into sections is helpful. Potential clients can easily scan to the parts they want to read and still move around the website with ease.
Miriam Mogilevsky, LISW
Right away you know that Miriam is a “psychotherapist, writer, and cancer survivor.” She’s in Ohio and does primarily online therapy.
Miriam’s website is a bit unconventional and more informal than most therapy websites I see, and that’s precisely why I love it. There are few design features, but the site still manages to send a message, reflect the therapist well, and give potential clients all the information they would need.
Miriam uses humor tastefully (and often), discloses personal information (appropriately), and sprinkles in a few pictures of her cats (love that). Her website is clean, clutter-free, and easy to navigate. Miriam is going to attract a particular kind of client – someone who has a sense of humor, who is a bit unconventional, and wants a therapist who isn’t formal.
My favorite quote from her website is this:
I decided to become a different sort of therapist. In our sessions, I'll show you how to be vulnerable and genuine by being that way myself. I'll laugh at your jokes. You can show me your favorite cat video or Star Wars meme before we start. You're as likely to find me cross-legged in my chair wearing jeans and Chucks as sitting perfectly poised in slacks and a blouse. (Okay, who am I kidding? Much more likely.)
Individual Therapy for “Healing Relationships from the Inside Out” in Berkeley, CA
My favorite copy on Ellie’s website is right on the home page and it’s one of the first things you see. Here, she is responding to common relationship pain points:
You might think that you just have to learn to communicate better or be less 'this way' and more 'that way'.
You convince yourself that you should be able to stay connected by sheer will and behavior change.
That's not how it works.
Then she moves right into “The Truth” which is that “relationships can often trigger surprising and painful feelings.” She follows this with a description of “healing from the inside out” where she talks about getting at the root of her clients relationship problems. Ellie does an extraordinary job of helping readers understand her approach in a way that feels comforting, approachable, and valuable. This is woven throughout her website, not buried in her About page. Her homepage flows beautifully.
I especially loved the “Values” section of the About page. She talks about her values of compassion, curiosity, authenticity, and humor. She speaks about these values in a truly genuine and lovely way, establishing trust with potential clients.
Oh, and Ellie’s office is gorgeous. I want to go sit in it right now. With a cup of tea.