EMILY WHITISH, MA, LMHC
Dream + Stumble + Pursue
You’re probably wondering a few things about me and how I got here. I’ve always been a creative thinker and a bit of a trailblazer. My hobbies range from throwing javelins to tapestry weaving. I’m a master Scrabble player and can probably fix your broken toilet. When I set out to learn something, I don’t stop until I’ve mastered it. I took this initiative and enthusiasm right into entrepreneurship.
I am a licensed mental health counselor. I have built a thriving therapy practice in two locations that couldn’t be more different. I started in the very-saturated city of Seattle where I spent 10 years developing a reputation and building trust with the community and referral sources. Then I picked up and moved to a small, tight-knit town where everyone knew their neighbors, but nobody knew me.
In the beginning, I didn’t know anything about building a business or creating an online presence. I struggled with charging enough, enforcing cancellation fees, creating effective policies, and getting clients through the door. Marketing was uncomfortable. My website was a joke. The freedom and flexibility I expected was always outside of my grasp.
I tried to copy other private practitioners around me. Then I discovered that none of us knew what the hell we were doing. All the therapists I’d modeled my practice after were just as clueless as I was. (The fact that they were tight-lipped about the subject should have been my first clue.) We were all in the same boat - trying to run a business with virtually no good mentors or training.
If I continued to follow the majority of therapists around me, I would end up burned out, sick, and poor. I had two choices: I could dissolve into the mainstream or I could blaze a trail and pursue what I valued - the ability to do the work I love without sacrificing my health and well-being.
Don’t be the same. Be better.
Needless to say, I found some new mentors. I sought out new resources and training. I took some risks and made innovative changes to my practice. I turned mistakes into ideas. I made decisions based on my values and where I wanted to be - not where I was or where I thought other therapists were. I remained stubborn with my goals and flexible in my methods. I started to see possibility everywhere.
Now I work less, my income stays predictable, and I consistently meet my financial goals. I easily attract my ideal clients. My notes and billing are always up-to-date. I’m healthier and much less stressed. I take actual vacations. Moreover, I feel more grounded in my clinical work than ever before.
Eventually other therapists started asking me questions about my practice. I started coaching so that I could have an official platform from which to support and mentor other therapists so they avoid the unnecessary stress I endured in those early years of practice. My goal is to help you design a practice that aligns with your vision and values AND offer proven best-practice strategies and tools.
I’d rather fail being original than succeed imitating.
For me, success arrived within a pile of mistakes and a few misguided beliefs. I wasn’t successful because I knew how to run a business from the start. I was successful because I struggled, made mistakes, and kept going anyway. The road to success and the road to failure are not different roads.
As with most things in life, having an experienced mentor who you can rely on is one of the most valuable resources available to private practice owners. I’ll help you overcome your fears, get clarity on your vision, and find your inner-entrepreneur. My favorite moments are when therapists challenge the status-quo and get excited about blazing their own trail.
As a therapist, my greatest strength is that I pay deep attention. I’ll can distill down your vision, spirit, and personality into a business and a website that reflects you and your greatest strengths. I can tease out your hidden gifts and unique threads and reflect them back to you and the world. If you’re willing to learn, you’ll do just fine. If you’ve already made some mistakes in business - don’t sweat it. You aren’t failing. You’re just not finished being successful.