Dream + Stumble + Pursue

You’re probably wondering a few things about me and how I got here. I’ve always been a creative thinker and a bit of a trailblazer. My hobbies range from throwing javelins to tapestry weaving. I’m a master Scrabble player and can probably fix your broken toilet. When I set out to learn something, I don’t stop until I’ve mastered it. I took this initiative and enthusiasm right into entrepreneurship.

I am a licensed mental health counselor and continue to maintain a clinical practice in Gig Harbor, WA. I have built a thriving therapy practice in two locations that couldn’t be more different. I started in the very-saturated city of Seattle where I spent 10 years developing a reputation and building trust with the community and referral sources. Then I picked up and moved to a small, tight-knit town where everyone knew their neighbors, but nobody knew me.

In the beginning, I didn’t know anything about building a business or creating an online presence. I struggled with charging enough, enforcing cancellation fees, creating effective policies, and getting clients through the door. Marketing was uncomfortable. My website was a joke. The freedom and flexibility I expected was always outside of my grasp.

I couldn’t afford a business coach and I couldn’t find a mentor, so I set out copying the business practices of other private practitioners around me. I quickly discovered that none of us knew what the hell we were doing. They were burnt out, sick, or not making more the community mental health agencies were paying. We were all in the same boat - trying to run a business with virtually no good mentors or training.

I wasn’t willing to dissolve into the mainstream. So I blazed a trail and pursued what I valued - the ability to do the work I love without sacrificing my health and well-being.


Don’t be the same. Be better.

I sought out new resources and training. I took some risks and made innovative changes to my practice. Mistakes were transformed into ideas. Decisions were based on my values and where I wanted to be - not where I was or where I thought other therapists were. I remained stubborn with my goals and flexible in my methods. I started to see possibility everywhere.

Now I work less, my income stays predictable, and I easily attract my ideal clients. I’m healthier and much less stressed. I take actual vacations. Moreover, I feel more grounded in my clinical work than ever before.

Eventually other therapists started asking me questions about my business. I wanted to help them avoid the unnecessary stress I endured in those early years of practice. I started consulting so that I have an official platform from which to support and mentor others.


I’d rather fail being original than succeed imitating.

For me, success arrived within a pile of mistakes and a few misguided beliefs. I wasn’t successful because I knew how to run a business from the start. I was successful because I struggled, made mistakes, and kept going anyway.

As with most things in life, having an experienced mentor who you can rely on is one of the most valuable resources available to private practice owners. I’ll help you overcome your fears, get clarity on your vision, and find your inner-entrepreneur. My favorite moments are when therapists challenge the status-quo and get excited about blazing their own trail.

As a therapist, my greatest strength is that I pay deep attention. I’ll can distill down your vision, spirit, and personality into a business and a website that reflects you and your greatest strengths. I can tease out your hidden gifts and unique threads and reflect them back to you and the world. If you’re willing to learn, you’ll do just fine. If you’ve already made some mistakes in business - don’t sweat it. You aren’t failing. You’re just not finished being successful.

Copy of LEVEL UP(3).png


Level Up peer group meeting

Level Up Peer Group

If you live in the Puget Sound area of Washington state, I facilitate a quarterly “Level Up” Peer Group in Tacoma, WA. Join our Facebook group to learn more!